Mobile Summer Event App

Silver Oak | Web

/ THE ASK

Silver Oak needed a dedicated microsite to support its presence across high-profile events — including Taste of Vail 2025, Pebble Beach Food & Wine, and their private release party. The experience had to feel premium, immersive, and seamlessly aligned with Silver Oak’s established brand while serving as a flexible hub for event-specific storytelling and engagement.

/ THE APPROACH

  • Brand-First Design: We closely mirrored the visual language, typography, color palette, and refined aesthetic of Silver Oak’s main website to ensure a cohesive brand experience across all digital touchpoints.
  • Experiential Storytelling: The microsite was structured to highlight event moments, featured wines, and the atmosphere of each experience — creating an emotional, sensory-driven digital extension of Silver Oak’s in-person activations.
  • Modular & Event-Ready Build: We designed the site to be easily adaptable for multiple events, allowing Silver Oak to refresh content, imagery, and messaging without rebuilding the platform each time.

/ THE RESULTS

  • A Premium Branded Microsite Experience: A polished, immersive digital destination that feels like a natural extension of Silver Oak’s flagship site while spotlighting experiential moments.
  • Increased Event Engagement: Guests could explore featured wines, event details, and brand storytelling in one cohesive digital experience — before, during, and after each activation.
  • A Scalable Experiential Platform: A flexible microsite framework ready to support future tastings, releases, and branded experiences with minimal updates.

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