OREOiD Cookie Customizer

GOODNESS partnered with Launchvox to support the ongoing development of OREO’s Build Your Own OREO digital experience. The primary challenge was to create a robust suite of high-fidelity 3D assets optimized specifically for real-time web performance—bringing the cookie customizer to life while maintaining speed, responsiveness, and visual excellence.

• Web‑Optimized 3D Asset Development: We designed and delivered a comprehensive library of lightweight, high‑fidelity 3D cookie and packaging models built for real‑time interaction within the web‑based customizer. Each asset was carefully optimized to balance visual richness with fast load times and smooth performance.
• Creative Customization Solutions: Working within browser‑based limitations, we developed inventive workflows that allowed for visual variety—such as flexible sprinkle color treatments on static imagery—without increasing performance overhead.
• Brand Stewardship: With OREO’s global brand presence in mind, every model was crafted to meet high visual standards while aligning precisely with brand guidelines and partner requirements. Precision, consistency, and quality guided every stage of production.

• A Complete Web‑Ready 3D Asset Library: A full suite of interactive 3D cookie and packaging models purpose‑built for real‑time web customization.
• Performance‑First Design: Assets optimized for speed and responsiveness without sacrificing visual fidelity.
• Future‑Proof Scalability: A production system capable of supporting ongoing expansion and new customization options.