Global Product Launch

Changan’s expanding rollout of electric vehicles across the EU market required a scalable web development solution capable of supporting multiple regional launches. Launchvox delivered comprehensive web and SEO support alongside streamlined processes that enabled fast, efficient deployment across markets. From localized content uploads to new web features tailored for each region, our team ensured every launch was executed smoothly and on schedule—supporting strong digital visibility and product momentum.

• Regional Development: Each division of Changan’s identity across Europe required their own web-based localization & development milestones, demanding additional layers of complexity to ensure each division’s development priorities were met.
• Custom Solutions: Beyond the continued support of essential web content, Launchvox understood that bespoke solutions would be required to meet Changan’s objectives - such as the development of regional dealer locator pages to improve accessibility between consumers and available Changan dealerships.
• Management & Support: By providing continued coverage through a streamlined Client-to-Launchvox web support request system, our team was set up for success in handling each new task as they rolled in.

• European Launch: Site development placed great emphasis on the debut of key milestones and the continued release processes across UK, DE, & NL.
• Dedicated Resources: Flexible retainer-style scope for working hours ensured our support remains active throughout the website’s lifespan, allowing Launchvox to reach out & resolve development needs immediately.
• Consistent Reporting: Our continued coverage of the site & its services targeted the direct needs of a live-service web development, ensuring expedited response times to requests as they rolled out.