Wine Barrel Experience

A premium wine brand partnered with us to create a traveling experiential installation that would immerse guests in the story, craft, and emotion behind their wines. The experience needed to be visually striking, interactive, and sensory-driven — something that could live at high-profile events like Taste of Vail and Pebble Beach Food & Wine Festival while creating a natural focal point for guests, media, and social content.

• Sculptural Experiential Design: We designed and fabricated a walk-through barrel installation that functioned as both an architectural centerpiece and an interactive hangout space. The form reflected the brand’s heritage while feeling modern, immersive, and event-ready.
• Multi-Sensory Storytelling: Inside the barrel, integrated LED light strips dynamically changed color in sync with a curated soundtrack and voiceover, creating a cinematic journey as guests moved through the space. A built-in diffuser released subtle oak barrel aromas, adding a sensory layer that reinforced the winemaking narrative.
• Scalable Activation & Digital Expansion: Following strong engagement at initial events, we expanded the experience into the brand’s release celebration by developing a projection-mapped barrel room activation. Guests toured the facility while viewing artistic, animated storytelling that visualized the journey from “root to fruit” and the winemaking process — blending education with immersive art.

• High-Impact Experiential Installation: A sculptural, interactive barrel experience that became a centerpiece attraction at major wine festivals.
• Organic Media & Guest Engagement: The installation naturally drew crowds, served as a popular photo and video backdrop, and amplified the brand’s presence across social and media coverage.
• Expanded Immersive Brand Platform: An evolved projection-mapped environment that transformed the winery’s barrel room into a storytelling activation for their vintage release — extending the magic beyond festivals into owned brand spaces.