Civilization VII Bust Concept

For the launch of Meta Civilization 7, we were tasked with creating a memorable, high-concept physical experience that would inspire Meta to engage with the influencer and creator community in a new, innovative way. The goal was to demonstrate how collectible, tactile experiences could amplify the game’s launch and connect with key figures in a unique, memorable manner.

• Custom Physical Design - We sculpted a physical head bust of the Meta Creative Director, crafted to showcase how a highly personalized, collectible object could act as a strategic tool for engagement.
• Influencer-Centric Concept: We designed a “Spirit of Julius Caesar” custom bust of a key influencer, paired with an experiential unboxing concept. The packaging was carefully engineered to double as a VR headset holder, combining practical utility with a memorable reveal.
• Experiential & Strategic Thinking: Every element — from sculpting to materials to packaging — was conceived to demonstrate a premium, thoughtful approach to audience engagement, showing how physical objects can spark attention, conversation, and connection around a major game launch.

• Innovative Physical Concepts: High-touch, collectible busts that conveyed the vision and creativity behind the Civ 7 Meta launch.
• Memorable Experience Design: An unboxing experience that combined functionality with spectacle, illustrating how the campaign could inspire influencers and creators.
• Strategic Engagement Tool: A tangible concept that communicated a creative approach for engaging the influencer community, positioning Meta to explore new ways of connecting with key audiences.