Boston Scientific sought to create a high-fidelity 3D animation to visually demonstrate the unique mechanism of action of the WOLVERINE™ Coronary Cutting Balloon™. The goal was to effectively communicate the device's clinical advantages—such as precise plaque modification and enhanced lumen gain at lower pressures—to interventional cardiologists and healthcare professionals.
/ THE APPROACH
Microsurgical Atherotomes: The animation showcases how the fixed, microsurgical atherotomes anchor to calcified plaque, allowing for controlled and precise dilatation of complex lesions at low pressures.
Enhanced Lumen Gain: By visualizing the device's ability to maximize lumen gain across various challenging cases—including fibrotic tissue, eccentric calcium, and in-stent restenosis—the animation emphasizes its versatility and effectiveness.
Safety Profile: The animation highlights the device's design, which minimizes the risk of dissections and perforations, underscoring its clinical safety backed by over 30 years of data.
/ THE RESULTS
Educates Clinicians: Provides a clear and concise visual explanation of the WOLVERINE™ device's mechanism, aiding in clinician understanding and adoption.
Supports Marketing Efforts: Enhances Boston Scientific's marketing materials by offering a visually engaging representation of the device's benefits.
Facilitates Training: Acts as an effective training resource for healthcare professionals to understand the device's application in various clinical scenarios.