TOTAL30® MFA Contact Lens

Alcon’s vision-based products demand a creative partner that can match the crisp visual clarity required for their brand. Our approach to bringing their latest innovation to life was no different, requiring our deep expertise & visual talents to further propel the Total30 brand. By pushing the envelope of our creative solutions, Launchvox is proud of our continued efforts to support & learn alongside leading brand ambassadors.

• High Quality Renders: The choice to utilize high-res facial captures was made early into the development cycle, allowing our team to reach new levels of realism.
• Demonstrative Visuals: As designers, part of our work demands taking simplified graphics and elevating them in ways that capture the attention of their target audience.
• Clinical Accuracy: Launchvox understands that even the smallest of technical errors can become a brand risk for industry leaders. Our continued efforts to acquire ‘deep knowledge’ remains critical to the continued success & efficiency of our work.

• Brand Pioneers: Alcon’s image as pioneers requires exemplary visualization. Launchvox’s work evokes the accuracy, polish, & visual storytelling demanded of an industry leading brand.
• Clarity, Visualized: Merging the worlds of clinical accuracy & crisp visuals, Launchvox remains dedicated to creating digital content that speaks to the heart of both the product, and its audience.
• New Refinement: The resulting animation pushes the envelope of what our studio can bring to life - strengthening future production efforts as we continue to evolve to meet our collaborator’s needs.