OREO x Star Wars

Create a high-end 3D product animation that could function as both a homepage hero and a social media ad. Balancing brand storytelling, legal constraints, and visual impact, while maintaining a premium, luxury feel.

The solution focused on cinematic lighting, motion, and environment to imply a sci-fi universe without relying on recognizable IP elements. Dramatic contrast, glowing accents, and color-driven storytelling referenced the idea of opposing forces, while refined materials and controlled reflections gave the packaging a polished, high-end look. The camera movement was intentionally slow and deliberate, treating the product more like a luxury object than a traditional snack item.

The animation functioned as a scroll-stopping digital asset that captured attention quickly and reinforced OREO’s positioning within high-quality, culturally relevant collaborations. It was successfully integrated into the OREO homepage as a hero asset and repurposed into multiple formats for paid social media advertising, including vertical and square placements. It helped elevate the perceived value of the limited-edition release while supporting overall campaign performance. More importantly, the project shows how 3D product animation and CGI advertising can directly impact marketing results, transforming a simple product into a premium, cinematic experience that drives engagement, strengthens brand perception, and stays fully compliant with IP constraints.