OREOiD Holiday Campaign

GOODNESS partnered with Launchvox to create a standout animation for OREO’s holiday gifting campaign. The client wanted a fun and creative way to showcase the many customization options available within the OREOiD cookie customizer—particularly in paid ad campaigns where clarity, motion, and delight needed to grab attention quickly.

The animation needed to feel festive, giftable, and unmistakably on-brand, while bringing the customization experience to life in a playful, easy-to-understand way.

• Storytelling Through Motion: We designed a charming conveyor-belt animation that walked viewers through the cookie decoration process step by step. The flowing motion created momentum and visual clarity, transforming customization into a delightful narrative.
• Built for High-Visibility Marketing: The animation was crafted to scale seamlessly across paid media placements—ensuring strong impact whether viewed large-format or in fast-scrolling environments.
• Brand-first Design: Every frame reflected OREO’s playful personality while maintaining strict adherence to brand standards, ensuring consistency across digital touchpoints during the holiday campaign.

• Critical Result: The animation was a top performer in paid ad campaigns, with high Hold (86%) and Hook(77%) scores.
• Homepage-Ready Asset: GOODNESS shared that OREO loved the animation so much that it was featured prominently on their homepage throughout the holiday gifting season.