Wenzel Spine sought out an animation that promotes their device within an S-Lift procedure. Aimed at providing a minimally invasive solution to spinal intervention, Launchvox understood the necessity in producing an animation that reinforced the safety & elegance at the heart of their messaging.
/ THE APPROACH
Streamlined Demonstrations: Distilling a complex procedure down to its core steps & benefits requires careful consideration of the essentials - allowing the animation to focus on what matters most.
Actionable Mechanisms: Comprehension demands language and visuals that remove the second guessing. Each visual is designed to provide a robust overview in a matter of minutes.
Elevated Visuals: Digital animation provides a level of elegance to the anatomies, procedures, & technologies that would otherwise be difficult to achieve.
/ THE RESULTS
Informative Design: Informative messaging of a complex procedure is baked down into a comprehensive two minute story - providing insight & overview into the technologies at hand.
Design Collateral: The produced animation features itself as both a standalone video, and still renders as a resource for future marketing endeavors.