Interbody Fusion Device

Wenzel Spine | Animation

/ THE ASK

Wenzel Spine sought out an animation that promotes their device within an S-Lift procedure. Aimed at providing a minimally invasive solution to spinal intervention, Launchvox understood the necessity in producing an animation that reinforced the safety & elegance at the heart of their messaging.

/ THE APPROACH

  • Streamlined Demonstrations: Distilling a complex procedure down to its core steps & benefits requires careful consideration of the essentials - allowing the animation to focus on what matters most.
  • Actionable Mechanisms: Comprehension demands language and visuals that remove the second guessing. Each visual is designed to provide a robust overview in a matter of minutes.
  • Elevated Visuals: Digital animation provides a level of elegance to the anatomies, procedures, & technologies that would otherwise be difficult to achieve.

/ THE RESULTS

  • Informative Design: Informative messaging of a complex procedure is baked down into a comprehensive two minute story - providing insight & overview into the technologies at hand.
  • Design Collateral: The produced animation features itself as both a standalone video, and still renders as a resource for future marketing endeavors.

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